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🇪🇺EUDirective 2002/58/EC

ePrivacy Directive.

The ePrivacy Directive (as amended) governs electronic communications privacy, including cookie consent, direct marketing rules, and confidentiality of communications. It complements GDPR for the electronic communications sector.

Maximum penalty

Member state specific penalties

Source: Directive 2002/58/EC

Key requirements

Cookie consent (prior informed consent)

Direct marketing opt-in/opt-out

Confidentiality of electronic communications

Traffic and location data restrictions

+1 more requirements in the complete guide.

Get the full ePrivacy compliance guide →

Enforcement examples

Google LLC (France)

Cookie consent mechanism non-compliant (CNIL)

€150M

2022

How Tessera automates ePrivacy compliance

Cookie consent compliance monitoring

Direct marketing consent tracking

ePrivacy-GDPR overlap analysis

Consent management platform integration

ePrivacy compliance checklist

Essential steps to achieve and maintain ePrivacy compliance.

1

Implement compliant cookie consent mechanism

2

Maintain direct marketing consent records

3

Ensure communications confidentiality

Industries affected

Technology & SaaSE-Commerce

Calculate your ePrivacy exposure.

See exactly how ePrivacy penalties apply to your revenue and industry profile.